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Vectorial Quasi-flat Zones for Color Image Simplification

AbstractQuasi-flat zones enable the computation of homogeneous image regions with respect to one or more arbitrary criteria, such as pixel intensity. They are most often employed in simplification and...

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Morphological Template Matching in Color Images

AbstractTemplate matching is a fundamental problem in image analysis and computer vision. It has been addressed very early by Mathematical Morphology, through the well-known Hit-or-Miss Transform. In...

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Cleaning Up and Enriching Data

AbstractYou’re collecting lots of data; the last several chapters have talked about how to customize and expand the types of data sent to Google Analytics through Google Tag Manager. However, amid all...

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Goals: Measuring Conversions

AbstractOne of the most important concepts in web analytics is the conversion, the transformation of a mere website visitor into a customer. The actions that define conversion may be any type of user...

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Ecommerce: Tracking Products and Purchases

AbstractFor sites that sell products, you can gather additional data about the purchases users make on the site. Google Analytics offers two levels of detail in tracking ecommerce:

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Tracking Interactions with Google Tag Manager

AbstractBeyond the basics of measuring pageviews, there are often other interactions, within pages, that you’re interested in tracking with Google Analytics. These might include clicks on elements of...

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Using Google Analytics with BigQuery for Big Data Analysis

AbstractGoogle Analytics provides a wide set of reports and tools in its web interface. The standard reports are designed to provide answers to many of the most common questions about websites, while...

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Testing Your Implementation

AbstractThat Publish button is really enticing in Google Tag Manager (GTM), but you should know what you’re about to do before you click it. This chapter explores the testing and publishing process in...

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Basic Google Analytics Measurement

AbstractGoogle Analytics’ measurement of your website is based on JavaScript tracking code installed on the site. Although for most of this book we’ll be using Google Tag Manager (GTM) to manage and...

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Google Tag Manager and Google Analytics APIs

AbstractThis book has primarily focused on using the GTM and GA web interfaces for configuration to get data into our reports. However, it bears mentioning that both tools offer APIs for configuration...

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Sending Data from Other Sources Using GA’s Measurement Protocol

AbstractThe bulk of this book has focused on sending data to Google Analytics via Google Tag Manager. These official methods of collecting data in GA extend to websites (JavaScript) and mobile apps...

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Importing Data into Google Analytics

AbstractIn Chapter 11, you learned about using custom dimensions and metrics in GA to fill in additional data about your users and their behavior. You supplied those custom dimensions and metrics as...

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Tracking Users Across Devices

AbstractLewis Carroll, Alice’s Adventures in Wonderland

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Measuring Campaigns and Troubleshooting Traffic Sources

AbstractGoogle Analytics has an entire set of Acquisition reports, dedicated to categorizing users’ sources of traffic to the site. Did they come from a search engine, a link on a social media site, or...

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Introducing Google Tag Manager

AbstractThe basic Google Analytics code (see Chapter 2) isn’t very complicated. Put it in your template and you’re all set. Except… Well, there are still a bunch of chapters left in this book with...

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Google Analytics Fundamentals

AbstractGoogle Analytics (GA) is an easy-to-use tool to measure activity on a website. A basic setup might take as little as a few minutes, and many of the standard reports are quite accessible and...

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Collecting Data from Mobile Apps

AbstractSo far this book has focused on using GTM to implement GA (and potentially other tags) to measure websites. But websites aren’t the only way our customers interact with us. Another important...

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Providing Additional Data About Users

AbstractPrevious chapters covered how to get information from your site into Google Analytics using Google Tag Manager. You’ve looked at ways to measure both the basics—user interactions like loading a...

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Practical Google Analytics and Google Tag Manager for Developers

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Multi-scale Image Co-segmentation

AbstractThis paper focuses on producing accurate segmentation of a set of images at different scales. In the process of image co-segmentation, we turn our attention to the task of computing dense...

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